(Bloomberg) – Facebook Inc.s new dating feature has led to at least one important match: The profiles for the first time.
The social giant announced Thursday that it is launching its nascent dating service in the U.S.-a feature thats been tested in 19 other countries since it was unveiled in .
Users can combine elements of their Facebook and Instagram accounts to create a separate dating profile-the most notable way Facebook has ever combined the two entities from a product perspective
Facebook daters can also use their Instagram followers for a feature called “Secret Crush,” which could match them with another Facebook Dating user from their Instagram network. Users cant be matched with one of their Facebook friends simply by listing them as a “secret crush”- an effort to avoid embarrassing or awkward connections. They can, however, match with a friend if both people add each other. The secret crush list had been limited to a users Facebook friends, but has been expanded to include Instagram contacts as well.